Selling on social media is an interesting topic. A few years ago, you could skate by with a simple e-commerce site, streamlined checkout process and paying a little extra for search engine optimization and online marketing.
Those things are still important today especially running a smooth e-commerce experience; however, people spend a significant amount of time on social media. What’s so great about these networks is that people have built them around their interests and relationships. This gives businesses a unique insight into what their customers are looking at and looking for. Selling online has started to shift from customers’ desire to go and FIND what they’re looking for to casually coming across what they are looking for within the network that they have built for themselves.
This is extremely important to remember because the challenge is to get noticed by customers when it counts. In part, this means weaving your social strategy and customer behaviors into your selling strategy. While that may sound strange, we’ve got some tips.
Take a look at the insights tab of your Facebook page. You will see a lot of charts and graphs, but the most important one for this discussion right now is “Posts” section. What you will notice is the way your user interaction changes with the days of the week and the times. Just using this simple tool will help you see when your customers are online, so you know when to share your posts.
Facebook is a great tool to reach customers. Your page will have a “Shop” section where you can integrate your store directly on your page which makes it easy for customers to find products and quickly purchase them.
Beware of Facebook’s promotional tools. They are great tools to have, but your reach won’t be exactly what you expect. If you don’t research their tools you may spend more money than you make. Another thing to consider is that Facebook has recently changed their page rules. This is really important to keep in mind. Facebook has made changes so that people see posts from family and friends first, then pushes business content to the bottom. Facebook’s argument for doing so is to get back to their original roots of connecting people to what matters most. People will still find your content, but you will notice a decrease in your organic reach.
Twitter is a hit or miss platform. We typically use Twitter to share content like videos, blogs and customer pictures. We don’t usually see sales come from Twitter. This is a platform we use to connect. While Twitter offers promotional tools, we also urge caution when using them.
Instagram is one of our favorites (and I think customers would agree). Instagram is easy to use and visual based. It was one of the last places we thought we would see sales come from. This is a great platform to not only reach customers, but also interact with them in a way you can’t on Facebook and Twitter. That’s the platform you will see us laugh and use the high-five emoji to an extensive degree. We have fun with Instagram in a way that lets customers know upcoming events and introduce them to products!
YouTube isn’t a platform for everyone, but what I can tell you is that you will be glad to use it. Whether you are promoting a product or doing a demonstration, YouTube is handy to share with customers if they have a question about a process or product.
By far, our favorite platform has been blogging. There are all kinds of sites out there to do this on. Blogger is owned by Google, and while most people dislike it for it’s templates, you can’t argue against its SEO value. Another popular platform is WordPress. In general, you can’t argue against the SEO value of a blog no matter the platform you use.