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Like I mentioned in a blog last month, “Screen Printing: A
Package to Start,” beginning a screen printing company can be very stressful.
The blog discusses which screen printing equipment startup package is best for
your business. We here at Texsource want to make the transition as easy as
possible, so here are some key factors to consider for your startup. While some
may seem more important than others, please keep in mind that each is needed
to create an efficient business.
Space. One
of the most important things for a screen printing company, or any company for
that matter, is to have the space to produce. Whether you decide to rent a
space for your workshop or to begin out of your home, it is a decision that
should be made before further purchases. Note: even if you work from home and
have very limited space, Tabletop presses are available.
Startup Fund.
Arguably, this could be your main concern depending on if you need to budget
for a workspace. You need to make sure you have enough financially to stock up
on all the supplies necessary. Whether you do this through saving the money,
obtaining a business loan, or equipment financing, you should go into the
business with a plan.
Research.
Speaking of plans, it takes more than just wanting to create and sell and then
doing so. You will want to understand your client base and the market you are
entering. What customers do you want to attract? What areas do you plan to sell
to and during what times? Are there annual (or more so) special events that
occur in which your design/products would sell great?
Ryan Bolin, Manager at Texsource Screen Printing Supply, hard at work (or playing Warcraft).
Site Management.
SEO tools are extremely useful to you when it comes to researching and
improving your business as you move forward. At least basic knowledge of SEO
tools such as Google Analytics or those offered via social media will really
come in handy to you the more you understand your business. These tools allow you to keep track of what is
being viewed, bought, or passed over in your online store.
These four elements will help you build your screen printing business once you are knowledgeable in how to screen print and will greatly influence your growth. Also, they will help eliminate stress as you move forward and help you to focus on what you started the business for: screen printing.