We all know how important having a great Facebook strategy in place for your business is. Maybe even more so for the screen printing industry because a lot of your business may come from social media or Facebook in particular. It's simply the way the world works. As always, one of the simplest and most effective ways to utilize Facebook for your business is to be consistent with your content and always be providing value. However, one of the things that I've seen lately (or haven't seen for that matter) is most businesses (not just screen printers) simply aren't utilizing this relatively new feature from Facebook that in my opinion frankly, is wasted real estate. Digital real estate that is. Think about it, many people spend THOUSANDS of dollars a MONTH on Facebook Ads, and that can and does generate lots of business for a lot people, but is essentially "rented" digital real estate using Facebook's property. But why aren't YOU utilizing this FREE feature that's essentially FREE DIGITAL REAL ESTATE? Better yet, WHAT is this feature you might ask?
Well, Facebook now allows you to have more than one cover photo (or video) that essentially creates a slideshow for your business. I personally feel this is an amazing opportunity to provide EVEN MORE VALUE to your customers, specifically potential customers. They say first impressions are everything, right? Well, by using this one tool in your social media arsenal, it could potentially (very likely) increase your following, thereby creating more business. In this blog, I want to share with you how we have this feature set up for Texsource. Not surprisingly, I'm sure most of you haven't even noticed this feature on our page. But hey, that's what the internet is for, right?
As you can see here, this is what our default Facebook Business Page looks like. I've created this slideshow with VALUE in mind. For our followers and for Texsource. You have your tagline that helps set you apart, next a CTA (call to action) so people know what to do, and in our case we have five other slides that let people know what Texsource is all about. You can quickly and easily scroll through. Sounds pretty simple, right?
Some of the things that set Texsource apart, like easy online equipment financing as pictured here, are highlighted in our slideshow. You've got to be able to capture peoples attention, so be sure to make each visual element of your slideshow different while maintaining consistency throughout.
Did you know we offer exact Pantone color matching?
Our classes are an important part in how we provide value to our customers outside of incredible products, as highlighted in this slide where we've also included our web address.
Shipping information is super important. It's even more important to include the fine print. In this case, *exclusions apply.
Now we're back to our first slide, only this is what you see when you actually click on the slide. The full sized image and of course, a description.
This is where the real value for your business is in my opinion. For each slide, we've included another short tagline and a link to the corresponding page on our website. In this case, the link is to our home page. Like any image posted to Facebook, your followers can like, comment and share your slideshow graphics. You can add as many "slides" as you want, however I think it's important to keep it minimal. Don't forget you can also add or include videos to your cover area. Most businesses already utilize their cover photo, but this is one strategy that's sure to provide even more value to you and your followers. Don't let this "digital real estate" go to waste! If you have any questions on setting this up for your business page, feel free to contact me at firstname.lastname@example.org I'd love to help!
One More Thing:
I forgot to mention earlier, these graphics utilize a standard 16:9 ratio and Facebook recommends an 1920 x 1080 upload size. Super important!