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Why Pantone's Color of the Year is Important

Posted by Chelsea Chafin - webmaster on 12/14/2016

Why is the Pantone Color of the Year important? For almost two decades, Pantone has come out with a specific color each year that is, for all intents and purposes, brand new. By brand new, it is meant to be a color that has normally received little to no attention that will now branch out and be largely popular. So, as designers turned screen printers, why should this matter to you if you can already make the color?